EXITDNA LIVE UK:
A Two-Day, In-Person MasterClass
November 13-14, 2025
City of London, United Kingdom
What past attendees say about ExitDNA Live:
IN-PERSON EVENT:
''More importantly than some of my work experiences noted above, I am a devoted husband and proud father of two amazing girls. The biggest thing that being an entrepreneur has done for me is give me true life. I have traveled the world (15+ countries over the past few years), lived abroad, met my idols, had 50 yard line season tickets to my favorite team (FC Barcelona), and never missed a Donuts with Dad or a chance to carve a pumpkin with my kids.''
A NOTE FROM MAC:
WHEN:
9am - 5pm on Thursday, November 13th
9am - 3pm on Friday, November 14th
(breakfast, lunch, & refreshments on both days are included)
WHO:
Entrepreneurs, Business Owners, & Founders like you, running a successful business.
Don’t leave millions on the table!
Learn a system that is simple and repeatable.
WHAT YOU WILL TAKE AWAY FROM THIS EVENT....
you will develop your actionable ExitDNA BLUEPRINT
A little-known truth: Exit Strategy isn’t just about selling your business. It’s the most powerful way to build a more profitable, resilient and freedom-driven business right now.
Which outlines the key steps, opportunities and requirements ahead for you to drive more profit, greater freedom and the option for a highly valuable exit in the future.
This is a “done-with-you” small-group experience, where Mac, Niraj and their team of experts will work directly with you to ensure you are optimizing absolutely everything you need to know and do to maximize your exit potential.
“Using Mac’s course, I literally was able to fix the plane while flying it… Allowing me to exit for high 8-figures in just 13 months for a valuation far higher than I ever expected based on the numbers”
Founder: Versiant - Acquired by General Informatics
Edward Reade
The ExitDNA Blueprint: More Money, More Time, Do More of What You Love.
What You Get When You Secure Your Spot.
✅ 2 Days of Immersive Mastery: Small-group training designed for clarity, breakthroughs and strategic focus, away from the noise in your life and business.
✅ Exclusive Access to Elite Mentors: Work directly with Mac Lackey, Niraj Shah and their hand-picked M&A experts (lawyers, tax strategists and more) to craft your personalised Exit & Freedom Blueprint.
✅ Top-Class Dining & Connection: Break bread with fellow founders over breakfast, lunch, & refreshment breaks.
✅ Proven Strategies from Real-World Exits: Learn the battle-tested playbook behind Mac’s 6 personal 7–8 figure exits - plus the hard-earned lessons from countless deals as advisors and investors.
✅ Your Personalised Exit Plan: Walk away with a custom roadmap designed to unlock 6–7 figures of additional value in your business - whether you sell or not.
✅ Our Respect: ExitDNA Live will not be a sales pitch disguised as an event. It's a standalone, high value event. No hard sales, no pressure - we hate all of that too and it's not how we operate.
November 13-14, 2025 | City of London, Fenchurch Street Area
This isn’t just an event. It’s your Exit Playbook in the making.
Join an exclusive group of high-calibre entrepreneurs for a game-changing two-day experience.
Walk away with the strategy, insights and connections to scale, optimize and position your business for the ultimate exit - on your terms.
Expert-led sessions. High-impact conversations.
What's in Store
🔥 Day 1: A Transformational Shift (9am-5pm workshop, 7pm dinner)
- Unlock the ExitDNA Advantage – Mac reveals the frameworks that have fueled multi-million-dollar exits.
- Expert Panels – Get raw, unfiltered insights from elite M&A lawyers, tax strategists and dealmakers
- Expert-Led Deep Dives – Get behind-the-scenes insights and tailored guidance from Mac, Niraj and dealmakers who have been through multiple high-stakes exits.
- High-Level Networking – Connect over curated breaks and a three-course executive lunch and an exclusive founder’s dinner at The Fairmont Windsor Park.
🚀 Day 2: Your Exit Masterplan (9am-3pm workshop)
- The Exit Blueprint – Identify the gaps, optimize your strategy and ensure you’re exit-ready.
- Maximizing Outcomes – What happens after the sale? Learn how to structure for the best financial, personal and strategic results.
- Final Q&A + Closing Insights – No question left unanswered. Ask Mac and Niraj anything. Walk away with clarity, confidence and a rock-solid exit strategy.
- High-Level Networking – Connect over curated breaks and a three-course executive lunch at The Fairmont Windsor Park.
You'll Leave With:
✅ Your ExitDNA Blueprint – A clear, actionable plan to maximize your valuation and attract the right buyers.
✅ Insider Knowledge – Get the kind of deal-making insights you won’t find in books or online.
✅ Next-Level Connections – Build relationships with elite entrepreneurs and experts who play at your level.
🔥 Spots are limited. Secure your place now.
SAMPLE AGENDA:
Hi, I'm Mac Lackey.
Over the past 25 years, I’ve started, scaled, and exited six of my own companies, selling to both private and public companies here in the U.S. and internationally.
I’m the founder of ExitDNA and the active “mentor” you’ll work with personally. I’ve also pulled in my personal team of experts (some of the best in the country) across the legal, technology, marketing, and finance domains to ensure you have access to my personal SWAT team.
Through ExitDNA, I apply over two decades of experience in the startup world to coaching, mentoring, and guiding small groups of founders through the process of designing their businesses so they CAN be sold—at the same time maximizing value for all parties involved.
Our cohorts are limited in size to ensure you get one-on-one attention from me and my team. You’ll receive specific, actionable advice and strategies to drive to your goals. You’ll also have the advantage of being supported by a cohort of your peers who are on a similar journey.
That said, we recognize that the founders and CEOs who will benefit most from our program are also likely to be some of the busiest (at least until they’ve implemented the strategies in the course).
ExitDNA is designed to give you clarity, support and the best options to execute in pursuit of your biggest goals. I look forward to working with you.
Sometimes those around you (partners, employees, board members, investors, etc.) have different timelines and/or agendas than your own. If you’re a founder who wants to optimize for exit, you need to understand these factors, create alignment where possible. You absolutely need an unbiased advocate to help you navigate the process.
PROPRIETARY TOOLS AND STRATEGIES
INCREASE YOUR VALUATION AND ADD THE OPTION TO EXIT
''I said yes to this event because of the people behind it. Knowing Mac and Niraj were leading it gave me a lot of confidence... the event was awesome. Intimate, thoughtful, and packed with brilliant people. I felt safe to ask questions, be vulnerable, and share openly. The topics were fascinating and relevant. Honestly, it was like drinking from a firehose - in the best possible way. It’s not a cheap event, but I’m confident I’ll make that investment back many times over. In the long run, the value is priceless. If someone I know is even considering it, I’ll tell them to go. No hesitation"
CEO: Monk
''The event was fun, insightful, and filled with great connections. I really enjoyed hearing everyone’s different stories and backgrounds. Not everyone was here because they want to exit tomorrow - many are just preparing for what could be possible one day. It’s not a cheap event, but I’m happy I made the investment. It opened my eyes. I’d absolutely do it again. If you’re on the fence, I’d say try it. You never know where it might take you.”
Tom Dyos
Owner & Director: Parts4Pickups
This workshop shares the proprietary content normally reserved for our private groups which range from $12,500 to $37,500+ AND brings our experts right to the sessions…
This is our only UK workshop this year, and we genuinely don’t know if we’ll run it again.
If you’ve ever thought about maximising your business’s value and creating real exit options, now is the time.
Secure your spot and let’s build your future together.
Click below to see current pricing.
Join this exclusive 2 day immersion, where you will work directly with Mac, Niraj Shah, and their network of experts to optimise your business for scale, freedom and the potential for a great future exit.
A MESSAGE FROM MAC
Top-class central London venue, 3 course meals, and 2 days to level up your business.
“Yes, it’s an investment - but the ROI is obvious. The clarity, the structure and the tools you walk away with? They’ll pay for themselves many times over. If you’re on the fence? Shut the f*** up and do it. It’s that simple..”
Founder & CEO: McGaw.io
Dan McGaw
Laura Fullerton
✅ The Ultimate Risk-Free Guarantee: If you’re not blown away by the value, just let us know by 6 PM on day one, and we’ll refund 100% of your investment—no questions asked.
100% Money Back Guarantee
Let’s Address the Elephants in the Room
1. Am I going to be sold to at the event?
No. This will not be a sales pitch disguised as an event. ExitDNA Live is a standalone, high-value experience designed to give you real, actionable insights and a custom roadmap to maximise your business’s value.
2. Accommodation is not included.
We kept this separate so you have the flexibility to travel from home or book your own place. It makes the ticket more accessible. You'll get full value wherever you stay.
3. Why are you doing this?
This isn’t a big money-maker for us. We enjoy working with smart entrepreneurs like you in person. The format is more immersive than online. Of course it's great for our long term networks too.
4. What are the timings?
📅 Thursday: 9am – 5pm
📅 Friday: 9am – 3pm
Breakfast is 8:15-8:45 am and included in your ticket. While optional, we highly recommend it.
Outside of these hours, you’re free to head home, unwind, or get critical work done. This event is designed to fit around your life, not take over it.
5. Where is it happening?
Central London in the Fenchurch Street area at a purpose-built venue.
We chose it as the perfect sanctuary for clarity, focus and high-level thinking.
6. Is it really a 100% money-back guarantee?
Yes. We stand by what we do. If you’re not blown away by the value, we don’t want your money.
This is designed to be a no-brainer - you effectively get to try before you buy. Just let us know by 6 PM on day one, and we’ll refund you 100% - no problem.
Mac Lackey has started, built and sold 6 businesses to date, with multiple 8 figure exits.
At ExitDNA LIVE, Mac will share his unique insights and valuable first-hand experiences on how to start, scale and sell companies successfully.